04.

Turn tonight’s guests into tomorrow’s regulars

Every guest opens your menu. Oto uses that moment to win you Google reviews and social followers, and a crowd you can invite back with your ads.

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Guest looking at a restaurant dish in an Instagram feed on a phone
The story of one dinner

What happens after the last bite

A guest loves the meal, pays and walks out. Usually that’s the last you hear of them. With Oto, it’s where the relationship starts.

  1. 01 · After the meal

    Happy guests leave you a Google review

    When a guest rates their visit 4 stars or more, Oto thanks them and invites them to share it on Google. Their comment is already copied, so posting takes seconds. Guests who weren’t happy aren’t sent to Google: they tell you privately, so you can make it right.

    • Asked when they’re happiest
    • Their comment is ready to paste
    • Unhappy feedback stays between you and them
  2. 02 · While they browse

    Diners become followers

    Your Instagram, Facebook, TikTok and TripAdvisor pages sit right inside the menu. A guest who likes what they see is one tap away from following you, without losing their place in the menu.

    • Show only the networks you use
    • Updates appear as soon as you save
  3. 03 · A few days later

    Invite them back with your ads

    Connect your Meta, TikTok or Google account to the menu, and guests who opened it can join your ad audience. Next week, show them “Come back for brunch” or your new seasonal menu on Instagram, Facebook or TikTok, and see what each campaign brings in.

    • Guests at the table and online
    • Meta, TikTok, Google Analytics and Google Tag Manager
    • Google Ads and other tools through Google Tag Manager
  4. 04 · All the way through

    Your guests’ privacy comes first

    Your ad tools only see guests who say yes in the menu’s cookie banner, which names your restaurant openly. A guest who says no is never tracked, and saying yes to you shares nothing with any other restaurant.

    • Only with the guest’s permission
    • Permission is given to each restaurant separately
    • Designed with GDPR in mind
Getting started

Live in minutes, no developer needed

  1. Find yourself on Google

    Press “Find on Google”, pick your restaurant from the list and your review link is ready. No need to know what a review link is.

  2. Add your social pages

    Paste the links to the networks you use. The ones you leave empty simply don’t show.

  3. Connect your ad accounts

    Paste one ID per account. A short guide shows where to find it, and Oto checks it as you type.

Questions about Marketing Boost

Have any other questions? Contact us

See what your guests really do

Talk to our team and get a free demo of Oto for your restaurant.

Restaurant owner reading Oto insights on a tablet at the bar
Behavior Analytics Answers you can act on today.
New insights 41% of beef tartare orders include Pinot Noir.