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Dead zones: the restaurant blind spot that could be costing you revenue Before you redesign your menu or launch another promotion, sit in the chair nobody on your team sits in: the guest’s.At table twelve, the QR code disappears behind the olive oil. The spotlight reflects off its plastic cover. You move the bottle, tilt your phone and try again. Your guests came for dinner. How much effort are you asking them to make before they can choose it? Read more

Why the same menu performs differently depending on where guests sit A couple sits beside the window, orders a bottle of wine and stays for two hours.At the bar, another guest orders one main course, eats quickly and leaves.Both saw the same menu. They experienced two completely different buying environments.The menu may be identical across the restaurant, but the ci... Read more

How menu language can reveal guest buying intent Most restaurants think about menu language as a translation problem.Do we have English? French? German? Arabic?But there is another question worth asking:What happens after the guest chooses a language?Some guests switch languages and order almost immediately. Others browse categories, open dish des... Read more

What your menu language reveals about guest intent A guest who opens a menu for 20 seconds is telling you something.So is a guest who spends five minutes comparing dishes.And so is the guest who goes directly to your most expensive category.Restaurants often treat these as simple differences in attention. But they can represent something much more u... Read more

Restaurants lose sales when guests read in their second language Two guests can sit at the same table, look at the same menu, and spend very different amounts.The difference isn't always hunger, price, or service.Sometimes it's language.When guests are reading a menu in a language they don't fully master, they tend to make safer decisions. They choose dishes they... Read more

A foreign guest can't order what they can't understand A restaurant can welcome guests from all over the world while its menu is built almost entirely for local customers.There may be no photos.There may be only one language, or perhaps one additional translation.The descriptions may be short, complicated or impossible for an international guest to unde... Read more

How restaurants can sell more by understanding how different guests use the menu Two tourists can sit at the same table, scan the same QR code, and see exactly the same menu.And then they can behave completely differently.One guest from Italy might open the menu and immediately check pasta and pizza. A guest from Germany might spend more time looking through meat dishes and loca... Read more