Blog

The Curious Case of Chicken, Pork, and a Wish for Oto Sometimes innovation isn’t born in a boardroom. It’s born at a restaurant table, when you’re hungry, slightly tired, and absolutely sure you ordered chicken.This is one of those stories. Read more

From Oslo to Cape Town: How a Frustrating Restaurant Experience Led to a Digital Menu Revolution For years, my work took me across more than 35 countries. From Vancouver to Sydney. From Oslo to Cape Town. Airports blurred into hotels. Meetings blended into new cities.And in every place, I looked for the same thing: a good meal.Food has always been my way of understanding a culture. You can lear... Read more

From Historic Eateries to Digital Innovation: How Oto Began In 2015, I was walking the streets of Madrid when curiosity pulled me toward Casa Botín. The place is famous for holding the Guinness World Record as the world’s oldest restaurant, operating since 1725. Nearly three centuries of history. Expectations were high.I stepped inside, half-expecting to fee... Read more

How Oto Helps Restaurants Work Smarter, Even with Fewer Staff If you run a restaurant, you already know the truth: time is money.Slow service costs you tables, guests, energy, and sometimes your nerves.Most restaurants don’t actually have a food problem. They have a process problem. Staff shortages, high turnover, service quality that depends on who’s on shift... Read more

How Oto improves restaurant efficiency and reduces staff pressure In hospitality, time is money.Restaurants that serve faster and more consistently gain happier guests, higher table turnover, and less stress for their teams.Oto is a digital solution that helps restaurants streamline daily operations: menus, ordering, guest-to-staff communication, and real-time per... Read more

Digital menu with photos and multilingual support: how to increase restaurant orders A QR-code digital menu is not just a modern replacement for a printed menu. It is a real sales tool.Two elements have an immediate impact on guest decisions: menu photos and a multilingual menu.Below is a clear, industry-informed explanation of how these features can increase orders and improve the... Read more