The digital menu that helps your restaurant sell more.

Manage your digital menu, understand guest behavior, handle orders and turn insights into more sales. One platform, built for restaurants.

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Oto customer behavior dashboard on a tablet: QR scans, unique visitors, menu activity, order funnel and peak hours
  • Guest scanning the table QR code with a phone
    01. Scan

    The menu opens in seconds. No app to install.

  • Guest browsing dish photos in the digital menu at the table
    02. Look

    Dishes, photos and categories they open.

  • Two guests choosing between dishes at dinner
    03. Compare

    Two dishes, one decision.

  • Dishes arriving at the table
    04. Order

    The order reaches the waiter in seconds.

    •
    The problem

    You only see the final order. Oto shows the decision.

    Restaurants see what was ordered, but not what guests looked at, compared, ignored or hesitated over before choosing.

    Restaurant receipt Table 7 · 20:14
    Friday, dinner
    • 1× Pizza Margherita 120 MDL
    • 1× Grilled Steak 350 MDL
    • 1× Pasta Carbonara 160 MDL
    • 1× Tiramisu 90 MDL
    • 1× Cheesecake 100 MDL
    Total 820 MDL
    What you see
    One platform. Five solutions.

    Five ways to grow

    01.

    Digital Menu

    The foundation. Guests browse and order from their phone, in their language, and every tap becomes data you can learn from.

    • Order at the table, no app Scan the QR code
    • Up to 15 languages, translated by AI Updated in real time
    • Waiter call, bill request and tips Oto Waiter app
    Open the demo menu
    Explore Digital Menu
    Guest holding a phone with the Oto menu open at a restaurant table QR code that opens the Oto demo menu
    02.

    Behavior Analytics

    Every insight comes with a recommendation you can apply today. Works on top of your digital menu, nothing extra to install.

    Explore Behavior Analytics

    1. Finds where orders are lost

      Spots dishes that attract attention but are rarely added to the order, and tells you what to change.

      Hand holding a phone with the Oto menu, a dish highlighted

    2. Shows how guests choose

      See which dishes are opened and compared before ordering, so you know what to place side by side.

      Dish page in the Oto menu with a note that it is often opened together with French fries

    3. Gives you answers to act on

      Each insight tells you what to change: which dishes to push, re-photograph or pair with another.

      Oto behavior insights dashboard on a laptop
    03.

    Food Delivery

    Take delivery and pickup orders through your own link, with no marketplace commission. Orders arrive in your dashboard, next to your menu and your insights, and ring your staff's phones.

    Explore Food Delivery
    New order 2 min ago
    #1024 For delivery
    • Mushroom risotto
      1x Risotto with mushrooms
      140 MDL
    • Grilled chicken with vegetables
      1x Chicken with vegetables
      200 MDL
    Total 340 MDL
    Confirm order
    04.

    Marketing Boost

    Add your Meta, TikTok and Google tracking codes to your menu and reach its visitors again with your own ads. Happy guests are invited to review you on Google.

    Explore Marketing Boost
    Guest looking at a restaurant dish in an Instagram feed on a phone
    05.

    Waiter App & Kitchen

    An app for your waiters and a screen for your kitchen and bar. Every order, call and bill request reaches the right person, and the kitchen knows what to cook.

    Explore Waiter App & Kitchen

    How it works

    1. Step 01/04

      Create your digital menu.

      Add your dishes or import them from your POS, then print a QR code for every table. The setup guide gets you live in one session.

      Digital menu
    2. Step 02/04

      Guests order. Oto collects the data.

      Guests browse and order from their phone, and each order reaches the right waiter. Oto learns what they view, compare and add to the order.

      Table ordering Customer analytics
      Guest scanning the QR code on the table to open the menu
    3. Step 03/04

      Get answers, not charts.

      Oto turns information into recommendations: which dishes to push, re-photograph or pair with another.

      Behavior analytics
      Insights May 18
      Attention vs. orders
      • Beef steak views 2.1×
      • Added to order Low
      → Change the photo or move the dish
    4. Step 04/04

      Sell more. Bring guests back.

      Turn menu insights into more sales, invite happy guests to review you on Google and reach menu visitors again with your own ads.

      Insights Google reviews
      Restaurant receipt #1048
      New order
      • 2× Margherita 320 MDL
      • 1× Tiramisu 110 MDL
      Total 430 MDL
      Paid

    More than a QR menu

    A static QR menu shows your dishes. Oto helps you understand guests, receive orders and bring them back.

    Receipt No. 01
    Static QR menu
    • Menu Shows dishes
    • Understanding –
    • Orders –
    • Growth –
    • Updates –
    Total A menu
    Receipt No. 02
    Oto
    • Menu Takes orders
    • Understanding Path to order
    • Orders Delivery
    • Growth Guests return
    • Updates Real time
    Total A growth platform
    Start for free

    Testimonials

    Achievements

    Awards and recognition

    1. Glovo Power Up Moldova 2nd Place 2026
    2. Vivatech 3rd Place 2026
    3. EU4Innovation 1st Place 2026
    4. ODA 1st Place 2026
    5. Creative Accelerator. Yep! 1st Place 2026
    6. UNDP BOOST Impact Acceleration Program finalist 2025
    7. Dreamups Accelerator Award 2024
    8. Digital Impact Program 1st Place 2024

    Frequently asked questions

    Have any other questions? Contact us

    See what your guests really do

    Talk to our team and get a free demo of Oto for your restaurant.

    Get started Book a demo
    Restaurant owner reading Oto insights on a tablet at the bar
    Behavior Analytics Answers you can act on today.
    New insights 41% of beef tartare orders include Pinot Noir.