Digital menu with photos and multilingual support: how to increase restaurant orders

Menu with photos: guests order more and decide faster

Menu with photos helps guests understand what they are ordering before they commit. This is especially important for:

• first-time visitors

• tourists

• unfamiliar dishes

• signature or seasonal items

What industry data shows

Higher menu conversion
A Limetray study mentioned by Snappr indicates that conversion rates can increase by over 25% when menus include images.

More online orders
Grubhub encourages restaurant partners to upload food photos and notes that images can increase online orders by 30% or more.

Direct benefits for restaurants

• more orders

• faster decision-making at the table

• fewer questions for staff

• higher average ticket size

Multilingual menus: attract tourists and improve communication

A multilingual menu is essential for restaurants serving international guests or operating in tourist-heavy areas.
When guests clearly understand the menu, ordering becomes easier, faster, and more confident.

What studies and publications highlight

Better menu translations support communication, sales, and customer satisfaction
An article available on Semantic Scholar highlights that improving menu translations into foreign languages is necessary to support communication goals, sales objectives, and customer satisfaction.

Bilingual menus help reduce barriers between guests and staff
A publication mentioned on ResearchGate states that bilingual menus can facilitate communication between waiters and customers, especially in diverse or tourist-focused environments.

Direct benefits for restaurants

• more tourists and international customers

• fewer misunderstandings and wrong orders

• higher customer satisfaction

• reduced pressure on staff