Story's Restaurants: how a flexible menu and real guest feedback changed daily operations across the chain

When menu changes become expensive

Story's frequently updates its menu. Special offers, new dishes, price adjustments. All is normal for a growing restaurant brand.

The problem was the format.

Every update meant reprinting menus. And not just a few copies. Across multiple locations, printing costs quickly added up to hundreds of euros, again and again. Add the time spent coordinating changes, replacing menus in each location, and dealing with outdated versions still floating around, and the process became inefficient fast.

They needed a solution that could keep up with how they actually work.

One menu, updated instantly

With Oto’s digital menu, that pressure disappeared. Explore Story’s live digital menu.

Menu changes are now done in real time. New offers go live instantly. Dishes can be added, updated, or removed without waiting, without printing, and without extra costs.

What used to take days and money now takes minutes.

For Storyэs, this meant:

• no more recurring printing expenses

• no outdated menus on tables

• full control over the menu, across all locations

The menu finally became as flexible as the brand itself.

Listening to guests, not guessing

Storyэs has always cared deeply about customer experience. But caring is one thing. Understanding is another.

Once guest reviews were introduced through Oto, the team gained direct, structured feedback from the people who matter most. Not vague impressions. Real input.

They could now clearly see:

• which dishes guests enjoyed the most

• which items needed improvement or rethinking

• which waiters were consistently appreciated by guests

This shifted decision-making from assumptions to insights.

Better food, better service, informed by real data

Feedback didn’t stay in a report. It turned into action.

Dishes that received repeated comments were reviewed and improved. Standout staff members were recognized. Patterns became visible, and management could finally connect guest experience with concrete changes on the floor.

Instead of reacting late, Story's started improving continuously.

The result: control, clarity, and confidence

By combining a live digital menu with guest feedback, Story's gained something that’s hard to achieve in hospitality: clarity.

They reduced operational costs.
They simplified daily work.
They improved food and service based on real guest voices.

And most importantly, they built a system that supports growth instead of slowing it down.

My experience has been excellent thanks to a combination of a high-quality product and a highly professional implementation team. The system itself is truly effective: it helps increase sales, streamline processes, and significantly reduce paper-related costs. I would also like to highlight the team responsible for implementation. They work with outstanding professionalism, from a clear and well-structured product presentation to fast and high-quality deployment. Every stage is handled with precision, attention to detail, and genuine customer support. Such an approach builds trust and confidence that you’ve chosen the right solution for your business.

Tatiana UZUN - CEO