A QR code that changed how guests use the menu

0,5 Pub didn’t give up its printed menu.
They kept it.
But they added Oto’s QR code directly on the menu. You can explore 0,5 Pub’s full digital menu here: https://menu.otoqr.app/ru/K8ifLi5kYtlvRUJ4

What happened next was telling.

Even with the physical menu on the table, thousands of guests scan the QR code every month. Not because they have to, but because they want more information. Because the digital menu offers something paper simply can’t.

Making the chef’s work visible

With Oto’s digital menu, dishes at 0,5 Pub can finally be seen, not just read.

Photos, descriptions, and a clean structure bring the kitchen’s work to the surface. Guests can:

  • see what the dishes actually look like

  • understand what ingredients are used

  • appreciate the details behind each plate

What used to stay “behind the scenes” now lives right on the guest’s phone.

More than visuals: ingredients, allergens, and calories

Another major step was transparency.

With Oto, every dish now includes:

  • a full list of ingredients

  • all allergens

  • calorie values, calculated with AI

For guests, this means confidence and clarity. For the pub, it means a higher standard of communication without adding workload for the team.

The numbers tell the real story

One detail makes the impact very clear: the QR menu is accessed thousands of times every month.

Thousands of scans.
Thousands of interactions.
Thousands of moments where guests actively choose to explore the menu in depth.

This shows one simple truth: people want information. And they’re happy to engage when that information is easy to access.

Why this use case matters

The 0,5 Pub Cahul case proves something important: a digital menu doesn’t have to replace a printed one to deliver value. The two can work together, and guests will naturally choose what suits them best.

With Oto:

  • the menu became richer, not different

  • the kitchen became visible

  • information became accessible

  • guest interest grew organically

Final thought

0,5 Pub didn’t change its concept.
Didn’t change its food.
Didn’t force digitalization.

They simply added a layer that paper could never provide. And guests responded immediately.

Oto doesn’t replace the classic menu.
It completes it where paper stops.